The following is an excerpt from 42 Rules of Marketing by Laura Lowell. The problem most companies have is that they have more ideas than they have resources (money or people) to implement them. You can’t solve everything all at once, so you have to pick the problem you want to solve today. There will [...]
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Case Study: Grasshopper – Rebranding done right
When most people think of virtual phone systems (if they think of them at all) they probably don’t think of them in turns of grasshoppers. They do now – thanks to David Hauser and Siamak Taghaddos, co-founders of Grasshopper. These guys have been making it easier to start and grow your small business since 2003. [...]
Case Study: Rob Frankel – Personal branding or career suicide?
Rob Frankel has been called “the best branding expert on the planet”. He’s the author of “The Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else” and founder of i-legions.com. Rob and I have similar “big business” backgrounds. We have similar perspectives on the art of branding [...]
Live at Confab2010
Is business slow? Are you struggling with how to attract new clients? Do you want to generate incremental revenue? If you are at Confab2010, or you happen to be in Reno this weekend….stop by and say HI! I’m in Booth #6 and would love to chat with you about how you can build you brand [...]
A Launch is a Process, Not an Event
The following is an excerpt from the Amazon best seller, 42 Rules of Marketing. One of the biggest challenges for marketers is “the launch.” Whether it is the initial company launch, the launch of a second-generation product, or a launch into a new market segment—the process is similar and the results are equally important. “Launch” [...]
How to Win New Business
It is the million-dollar-question for most entrepreneurs. In order for your business to grow, you need to win new business, while growing your existing business. Study after study have proven that it is much cheaper, and much more profitable, to market to an existing customer. If you already have a relationship with a customer and [...]
Case Study: KidzSack – planning and doing alot!
I first came across Tina’s products while looking for some entertaining and useful stuff for my kids when we travel. I found the KidzSack and have been a fan ever since. What I love about this product, and the company founder Tina Hill, is that these handy kids backsacks are practical, thoughtful and tough. I [...]
Become a Fan!
FaceBook is fun, no doubt about it. You can find friends from high school, college, previous jobs…it’s a hoot to see what everyone is up to. However, the biggest challenge business people have with FaceBook is how to draw the line between personal and professional. I for one am a very open person – I [...]
LinkedIn Answers Rock!
The feature I find the most beneficial to business people looking to expand their network or build their credibility is the “Answers” feature of LinkedIn. The objective of Answers is to share your expertise and establish yourself as an expert. Answers is a great way to interact with people…to give and get information. It’s also [...]
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