The following is an excerpt from 42 Rules of Marketing by Laura Lowell. The problem most companies have is that they have more ideas than they have resources (money or people) to implement them. You can’t solve everything all at once, so you have to pick the problem you want to solve today. There will [...]
Tag Archives | 42 rules of marketing
Book Excerpt: Plan a little so you can do a lot more
The following is an excerpt from the Amazon bestseller 42 Rules of Marketing by Laura Lowell. After much observation and questioning, I have come to classify marketing people into two groups: Planners and Doers. This may seem a stereotype, and it probably is, but bear with me. Most people I talk to can definitely place [...]
Just Say NO to Jargon
The following is an excerpt from “42 Rules of Marketing” by yours truly This rule will empower you to leverage your thinking and step outside the box so that you can help customers find solutions to their problems. Huh? In an effort to sound smart, different and credible, the language of corporate marketing has taken [...]
Follow Me!