The following is an excerpt from 42 Rules of Marketing by Laura Lowell. The problem most companies have is that they have more ideas than they have resources (money or people) to implement them. You can’t solve everything all at once, so you have to pick the problem you want to solve today. There will [...]
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Branding is a balancing act
All to often companies find themselves with a brilliant strategy – on paper at least. When they try to implement the strategy, they run into obstacles such as channels, partners, technology, infrastructure, competition, or lack of resources. The reverse is also true. Companies can spend so much time executing that they lose sight of the [...]
The cost of NOT marketing
Marketing costs money. It requires time and energy. Not many entrepreneurs have time or money to spare. So many of them convince themselves that they really don’t need to market their businesses. The reasons are many: “Advertising provides us really good ROI, no point in changing what works” But if it was really working you [...]
Live at Confab2010
Is business slow? Are you struggling with how to attract new clients? Do you want to generate incremental revenue? If you are at Confab2010, or you happen to be in Reno this weekend….stop by and say HI! I’m in Booth #6 and would love to chat with you about how you can build you brand [...]
Tradeshows Will Never Die
The following is an excerpt from 42 Rules of Marketing by Laura Lowell. A lot of marketers think tradeshows are dead. Yet, seventy-two percent of US manufacturers plan to invest in Tradeshows/Events, according to MarketingSherpa’s Business Technology Benchmark Guide 2006.9 Now that almost everything can be done online or virtually, it is easy to assume [...]
A Launch is a Process, Not an Event
The following is an excerpt from the Amazon best seller, 42 Rules of Marketing. One of the biggest challenges for marketers is “the launch.” Whether it is the initial company launch, the launch of a second-generation product, or a launch into a new market segment—the process is similar and the results are equally important. “Launch” [...]
How to Win New Business
It is the million-dollar-question for most entrepreneurs. In order for your business to grow, you need to win new business, while growing your existing business. Study after study have proven that it is much cheaper, and much more profitable, to market to an existing customer. If you already have a relationship with a customer and [...]
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