If you want to be successful and build your business, you need to know what you’re trying to accomplish. The simple fact is, you need to have a defined goal in order to be successful. We have all read the research and heard the studies that prove, people with written goals are significantly more likely to achieve them than those who don’t. So, that’s where we start. This is the single most important thing you can do to help yourself build your business.
It’s like building a house – if you don’t have a vision of what the house will look like, if you don’t have the construction plans for how to build the house – all you have is a big pile wood and nails. But if you know what the house looks like….then you can build it. Same with your business.
Here are some examples of business objectives you might be considering:
→ Get more repeat business?
→ Increase your referral business?
→ Charge higher fees?
→ Launch new product or service offering?
→ Generate passive revenue?
Be honest with yourself on this one – your business goals need to be specific and have some time element built in. For example, Increase my referral business by 25% in Q1. OR Increase my average fees by 25% by Q2.
More often than not, when I ask business owners what their business goals are they say 1 of 2 things: 1) be profitable or 2) drive traffic to my website. These aren’t business objective. Being profitable is the reason for existence of a business – the question is how profitable, by when. Be specific so you know if you have been successful. Driving traffic to your website is the goal for a marketing campaign, not your business objective. So what if you increase traffic to your website using social media? What do you do with it? Do you track sales leads? Do you get affiliate fees? Do you convert it to sales?
Once you know your objective, write it down. It doesn’t have to be fancy. Hand written notes on a piece of paper is fine. I have my business objectives taped to the wall above my desk. I look at it everyday. It keeps me focused and helps me make decisions when I’m prioritizing my time, my investments, my energy.