All to often companies find themselves with a brilliant strategy – on paper at least. When they try to implement the strategy, they run into obstacles such as channels, partners, technology, infrastructure, competition, or lack of resources. The reverse is also true. Companies can spend so much time executing that they lose sight of the [...]
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Case Study: Rajesh Setty and the “ZEROth” Impression
Rajesh Setty is the kind of guy you’re happy to know. He is a positive, energetic, upbeat person – hence the title of his book Upbeat. It isn’t that he is unaccustomed to rejection -he just handles it differently than many people. Rajesh, wrote his first book at the age 13 and it was published [...]
Case Study: Grasshopper – Rebranding done right
When most people think of virtual phone systems (if they think of them at all) they probably don’t think of them in turns of grasshoppers. They do now – thanks to David Hauser and Siamak Taghaddos, co-founders of Grasshopper. These guys have been making it easier to start and grow your small business since 2003. [...]
Case Study: Rob Frankel – Personal branding or career suicide?
Rob Frankel has been called “the best branding expert on the planet”. He’s the author of “The Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else” and founder of i-legions.com. Rob and I have similar “big business” backgrounds. We have similar perspectives on the art of branding [...]
10 Things to Know About Your Brand
Branding – the idea of creating an image, sound, word, that conveys an instantaneous message – is both and art and a science. The art is in the creativity, finding just the right image and word and sound combination to trigger an emotional response in your customers. The science is understanding what triggers certain behaviors, [...]
Book Excerpt: Deliver what you promise
The following is an excerpt from 42 Rules of Marketing by Laura Lowell. There is a classic holiday movie that my family watches every year after Thanksgiving dinner—A Christmas Story. Set in the 1940s, the movie is about a young boy, Ralphie, his mother, father and little brother. There are a dozen memorable scenes in [...]
Case Study: KidzSack – planning and doing alot!
I first came across Tina’s products while looking for some entertaining and useful stuff for my kids when we travel. I found the KidzSack and have been a fan ever since. What I love about this product, and the company founder Tina Hill, is that these handy kids backsacks are practical, thoughtful and tough. I [...]
Case Study: Athol Foden and Brighter Naming
When I first met Athol Foden, we were at a typical networking event. But Athol is anything but your typical Silicon Valley branding guy. He is a creative, out of the box, idea generating machine. I had the great fortune to work with him on a challenging naming project that proved, beyond a shadow of [...]
Ride The Wave – Create A Social Media Marketing Strategy
One of the things that media considers when they are deciding what to promote or talk about is what effect that subject will have on various social groups. The media does whatever it can to have some kind of impact on whatever market they are chasing after. The smart marketer will use that commotion to [...]
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