I admit it…I like rules. I’m a Virgo, we like structure, lists and rules (probably why I created the 42Rules book series). But it certainly is validating when I see that the Dalai Lama likes rules too. I especially like his Rules #5…Learn the rules so you know how to break them properly. Brilliant advice! [...]
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Book Excerpt: Pick the problem you want to solve
The following is an excerpt from 42 Rules of Marketing by Laura Lowell. The problem most companies have is that they have more ideas than they have resources (money or people) to implement them. You can’t solve everything all at once, so you have to pick the problem you want to solve today. There will [...]
Branding is a balancing act
All to often companies find themselves with a brilliant strategy – on paper at least. When they try to implement the strategy, they run into obstacles such as channels, partners, technology, infrastructure, competition, or lack of resources. The reverse is also true. Companies can spend so much time executing that they lose sight of the [...]
Case Study: Rajesh Setty and the “ZEROth” Impression
Rajesh Setty is the kind of guy you’re happy to know. He is a positive, energetic, upbeat person – hence the title of his book Upbeat. It isn’t that he is unaccustomed to rejection -he just handles it differently than many people. Rajesh, wrote his first book at the age 13 and it was published [...]
Case Study: Grasshopper – Rebranding done right
When most people think of virtual phone systems (if they think of them at all) they probably don’t think of them in turns of grasshoppers. They do now – thanks to David Hauser and Siamak Taghaddos, co-founders of Grasshopper. These guys have been making it easier to start and grow your small business since 2003. [...]
The cost of NOT marketing
Marketing costs money. It requires time and energy. Not many entrepreneurs have time or money to spare. So many of them convince themselves that they really don’t need to market their businesses. The reasons are many: “Advertising provides us really good ROI, no point in changing what works” But if it was really working you [...]
Case Study: Rob Frankel – Personal branding or career suicide?
Rob Frankel has been called “the best branding expert on the planet”. He’s the author of “The Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else” and founder of i-legions.com. Rob and I have similar “big business” backgrounds. We have similar perspectives on the art of branding [...]
10 Things to Know About Your Brand
Branding – the idea of creating an image, sound, word, that conveys an instantaneous message – is both and art and a science. The art is in the creativity, finding just the right image and word and sound combination to trigger an emotional response in your customers. The science is understanding what triggers certain behaviors, [...]
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