Rajesh Setty is the kind of guy you’re happy to know. He is a positive, energetic, upbeat person – hence the title of his book Upbeat. It isn’t that he is unaccustomed to rejection -he just handles it differently than many people. Rajesh, wrote his first book at the age 13 and it was published [...]
Tag Archives | personal branding
Case Study: Rob Frankel – Personal branding or career suicide?
Rob Frankel has been called “the best branding expert on the planet”. He’s the author of “The Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else” and founder of i-legions.com. Rob and I have similar “big business” backgrounds. We have similar perspectives on the art of branding [...]
Create your online persona
Regardless of the social media platform you’re using, you are going to have some kind of a profile. It is the core to almost all social networks and communities. Your profile is your introduction to the world, the network or community. It needs to reflect your personality AND how you are important to your customers [...]
Build your brand based on passion
It’s a lot easier to do things you like, than things you don’t like. You might be thinking…”duh”. But how many of you spend your time doing what you are passionate about? How many companies focus on the things they can do, as opposed to the things they should do? I’m talking about what in [...]
Important elements of personal branding – the results are in
In a recent survey conducted by Impact Marketing Group, we asked entrepreneurs, business owners and independent professionals about their perceptions of personal brands. Here’s what they said: – The most important elements of a brand are Authenticity, Honesty and Expertise. – Visibility online via events, books, blogs and articles is more important than traditional media [...]
What’s your brand promise?
I did some research earlier this year on the impact of personal brands, and people’s perceptions of what’s important in a brand – personal or otherwise. Respondents clearly indicated that what affected their perception of a brand were visibility, authenticity and honesty of the brand. Ok, great…what does this mean to someone trying to build [...]
What’s the point of a brand?
We’re all bombarded with thousands of messages each day – personally and professionally. Maybe it’s because of new media like Twitter, LinkedIn or FaceBook. Maybe it’s the internet in general. Whatever the cause, the effect is the same. The volume of marketing messages is overwhelming to most Americans. In fact, 60 percent have signed up [...]
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