Tag Archives | 42 rules

Book Excerpt: Pick the problem you want to solve

By on November 4, 2011 in Entrepreneurs, Marketing

The following is an excerpt from 42 Rules of Marketing by Laura Lowell. The problem most companies have is that they have more ideas than they have resources (money or people) to implement them. You can’t solve everything all at once, so you have to pick the problem you want to solve today. There will [...]

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Book Excerpt: Plan a little so you can do a lot more

By on July 12, 2010 in Book Excerpts, Marketing

The following is an excerpt from the Amazon bestseller 42 Rules of Marketing by Laura Lowell. After much observation and questioning, I have come to classify marketing people into two groups: Planners and Doers. This may seem a stereotype, and it probably is, but bear with me.  Most people I talk to can definitely place [...]

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Book Excerpt: Social Media for Small Business

By on February 5, 2010 in Book Excerpts

The following is an excerpt from42 Rules of Social Media for Small Business by Jennifer L. Jacobson.  To get your copy, visit:  http://42Rules.com/jenniferjacobson Rule 20:  Know Your Social Media Platforms You don’t have to know all of them, just the right ones. While it is not necessary to memorize and keep track of every new [...]

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Seth Godin has rules too.

By on October 6, 2009 in Branding

I first saw this video of Seth Godin last year at the O’Reilly Tools of Change Conference, and it made its way to me again today. If you’re interested in branding and marketing, it’s worth 30 mins of your time…believe me. Seth Godin has rules too After re-watching it, I realized how right on track [...]

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