The following is an excerpt from 42 Rules of Marketing by Laura Lowell. A lot of marketers think tradeshows are dead. Yet, seventy-two percent of US manufacturers plan to invest in Tradeshows/Events, according to MarketingSherpa’s Business Technology Benchmark Guide 2006.9 Now that almost everything can be done online or virtually, it is easy to assume [...]
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A Launch is a Process, Not an Event
The following is an excerpt from the Amazon best seller, 42 Rules of Marketing. One of the biggest challenges for marketers is “the launch.” Whether it is the initial company launch, the launch of a second-generation product, or a launch into a new market segment—the process is similar and the results are equally important. “Launch” [...]
Book Excerpt: Deliver what you promise
The following is an excerpt from 42 Rules of Marketing by Laura Lowell. There is a classic holiday movie that my family watches every year after Thanksgiving dinner—A Christmas Story. Set in the 1940s, the movie is about a young boy, Ralphie, his mother, father and little brother. There are a dozen memorable scenes in [...]
Book Excerpt: Plan a little so you can do a lot more
The following is an excerpt from the Amazon bestseller 42 Rules of Marketing by Laura Lowell. After much observation and questioning, I have come to classify marketing people into two groups: Planners and Doers. This may seem a stereotype, and it probably is, but bear with me. Most people I talk to can definitely place [...]
Gobbledygook Manifesto – the what?
The following is an excerpt from the Gobbledygook Manifesto, by David Meerman Scott. Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke! Just like with a teenager’s use of catch phrases, I notice the same words cropping up again and again in [...]
Just Say NO to Jargon
The following is an excerpt from “42 Rules of Marketing” by yours truly This rule will empower you to leverage your thinking and step outside the box so that you can help customers find solutions to their problems. Huh? In an effort to sound smart, different and credible, the language of corporate marketing has taken [...]
You should write a book
The following is an excerpt from 42 Rules for Driving Success with Books, by Mitchell Levy. As a business person in today’s turbulent times, you must be wondering what you can do to demonstrate your effectiveness. The key question you must be asking yourself when you wake up each morning is, “What am I going [...]
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