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Create your online persona

Regardless of the social media platform you’re using, you are going to have some kind of a profile.  It is the core to almost all social networks and communities.  Your profile is your introduction to the world, the network or community.  It needs to reflect your personality AND how you are important to your customers [...]

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When and Where to start?

The key to marketing with social media is that it isn’t a specific event.  It is a process, a conversation, with your customers, the industry, influencers….whoever you’re targeting.  You can’t walk into a party and begin shouting and expect people to react positively. The same is true with social media.  You need to have some [...]

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What to do?

Usually, when it comes to marketing, the biggest challenge most of us have isn’t a lack of ideas. In fact, ideas sometimes seem to come flying at us from all directions.  The biggest challenge is selecting the most effective things to do based on what your customers want, what you like to do and what [...]

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Do you know your customers?

Your customers are the ones you want to convince to buy your stuff…whatever your stuff is.  So you better know them, understand them and communicate with them or you are not going to be successful.  That’s a bold statement, but it is true. I love it when I talk to an entrepreneur and ask them [...]

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Do what you enjoy

I want you to think about the things that you’re good at and that you enjoy doing.  Life is too short to spend your time doing things you don’t like and you’re not good at.  Plus, if you don’t like it, you’re probably not going to do it anyway.  If you’re trying to build a [...]

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Know what you want to do

If you want to be successful and build your business, you need to know what you’re trying to accomplish.  The simple fact is, you need to have a defined goal in order to be successful.  We have all read the research and heard the studies that prove, people with written goals are significantly more likely [...]

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Planners, Doers and Social Media

After much observation and questioning, I have come to classify people into two groups: Planners and Doers. This may seem a stereotype, and it probably is, but bear with me.  Most people I talk to can definitely place themselves into either one camp or the other. Let’s start with The Planners: You know these folks. [...]

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Seth’s at it again (thank goodness)

I admit it. I’m a Seth Godin fan. He’s a really smart guy, who doesn’t take himself too seriously, who is willing to take chances and take credit whether it works or not. He’s the kind of person I’d like to chat with at a cocktail party – although I hate cocktail parties. Seth’s latest [...]

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