Marketing costs money. It requires time and energy. Not many entrepreneurs have time or money to spare. So many of them convince themselves that they really don’t need to market their businesses. The reasons are many: “Advertising provides us really good ROI, no point in changing what works” But if it was really working you [...]
Tag Archives | Marketing
How to Win New Business
It is the million-dollar-question for most entrepreneurs. In order for your business to grow, you need to win new business, while growing your existing business. Study after study have proven that it is much cheaper, and much more profitable, to market to an existing customer. If you already have a relationship with a customer and [...]
Case Study: KidzSack – planning and doing alot!
I first came across Tina’s products while looking for some entertaining and useful stuff for my kids when we travel. I found the KidzSack and have been a fan ever since. What I love about this product, and the company founder Tina Hill, is that these handy kids backsacks are practical, thoughtful and tough. I [...]
Book Excerpt: Plan a little so you can do a lot more
The following is an excerpt from the Amazon bestseller 42 Rules of Marketing by Laura Lowell. After much observation and questioning, I have come to classify marketing people into two groups: Planners and Doers. This may seem a stereotype, and it probably is, but bear with me. Most people I talk to can definitely place [...]
What do you do?
As you may know, I’m a HUGE fan of Seth Godin. The guy’s just plain brilliant, in a practical, no-nonsense, direct and to-the-point kind of way. There are so many things that I’ve learned from Seth over the years, but the one that keeps coming up is the idea of Talking vs. Doing…Thinking vs. Planning. [...]
Gobbledygook Manifesto – the what?
The following is an excerpt from the Gobbledygook Manifesto, by David Meerman Scott. Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I’m gonna puke! Just like with a teenager’s use of catch phrases, I notice the same words cropping up again and again in [...]
Just Say NO to Jargon
The following is an excerpt from “42 Rules of Marketing” by yours truly This rule will empower you to leverage your thinking and step outside the box so that you can help customers find solutions to their problems. Huh? In an effort to sound smart, different and credible, the language of corporate marketing has taken [...]
10 Ways to Build Your Business (without spending a penny)
Listen to the recording of my Teleseminar (recording available until April 14, 2010) Playback Dial-in Number: 1-213-289-0503 Playback Access Code: 218888 You’re here to learn the 10 Ways to Build your Business without spending a penny….and so you will. I’m going to give you specific things that you can start doing today to build your [...]
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