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How Does Social Media Affect The Bottom Line?

By on February 14, 2012 in Marketing, Small Biz, Social Media

A popular phrase in marketing is “Return On Investment” or ROI.  Executives always want to know the ROI of the marketing tactics used by their staff and sometimes this is easy to determine.  Where it gets murky is when it comes to social media.  There isn’t a way to monitor social media impact at present [...]

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Case Study: Brandon Mendelson – Mediocrity? I don’t think so!

By on April 7, 2011 in Social Media

Brandon Mendelson is a social media success story and guru.  Not what anyone expected from him…not at all.  As Brandon puts it, “I was functionally retarded until college.”  What Brandon did have was a lot of energy, great ideas and passion.  Plus, he saw something that others didn’t. What he saw was a new way [...]

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Is it worth it? The ROI of Social Media

By on January 7, 2011 in Marketing, Social Media

The age old question – Is it worth it?  This question gets asked of all marketing program, each quarter, each year.  All companies do it – an annual budget plan.   Everyone wants to know which activities have earned a positive return on their investment (ROI).  Of course they do – you don’t want to continue [...]

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There is still time

By on November 3, 2010 in Marketing, Social Media

It’s November. Usually at this time of the year, a lot of businesses have already given up on meeting goals or projections, and those who have hit their numbers are ready to enjoy some well earned “down time”.  Not so fast… There are still two full months left – that’s 57 days.  Many people think [...]

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Book Excerpt: You don’t need a million friends

By on June 7, 2010 in Book Excerpts, Social Media

The following is an excerpt from 42 Rules of Social Media for Small Business by Jennifer Jacobson. Defining your goals is an important part of any business campaign, whether online or offline. It is important to define your social media goals and ask yourself if you want millions of online followers, or a select group [...]

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FaceBook No-No’s

By on March 10, 2010 in Social Media

While you are building your credibility on FaceBook, there are certain things that you could do – easily – that will completely undo everything you’ve accomplished to date and prevent you from ever building credibility through this social networking site in the future.  Plus, it can happen in a matter of minutes. Here are some [...]

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You can actually manage Twitter

By on March 7, 2010 in Social Media

The biggest problem with the standard Twitter web application is that you only see the main Tweetstream.  In order to get the mosst out of Twitter, you need to keep an eagle eye on your replies and Direct Messages as those are the direct conversations with your followers.  This is where the value of Twitter [...]

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FaceBook Groups and Joint Ventures

By on March 4, 2010 in Social Media

One of the most important Internet Marketing related features on FaceBook is Groups. This goes far beyond joining groups to find new contacts. It also includes creating groups of your own for the purpose of joint venturing – even if that joint venturing won’t take place until a future date. The process to create your [...]

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