The following is an excerpt from 42 Rules of Marketing by Laura Lowell. There is a classic holiday movie that my family watches every year after Thanksgiving dinner—A Christmas Story. Set in the 1940s, the movie is about a young boy, Ralphie, his mother, father and little brother. There are a dozen memorable scenes in [...]
Tag Archives | brand promise
What’s your brand promise?
I did some research earlier this year on the impact of personal brands, and people’s perceptions of what’s important in a brand – personal or otherwise. Respondents clearly indicated that what affected their perception of a brand were visibility, authenticity and honesty of the brand. Ok, great…what does this mean to someone trying to build [...]
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