As you may know, I’m a HUGE fan of Seth Godin. The guy’s just plain brilliant, in a practical, no-nonsense, direct and to-the-point kind of way. There are so many things that I’ve learned from Seth over the years, but the one that keeps coming up is the idea of Talking vs. Doing…Thinking vs. Planning. Seth has a great blog post on the topic – and the best part of it is, the post is less than 100 words (98 to be exact).
Marketing is about ideas, creativity and finding ways to get people to listen to what you have to say. But the point of the matter is that ultimately, you need to do something that makes people want to listen to you. You can talk and talk and talk, but if what you have to say isn’t interesting, compelling or relevant, no one is going to listen. If they don’t listen, then you have failed in your job as a marketer. Our job as marketers is to convince people to buy more of our stuff – whatever that stuff is. That’s it. Now there are lots of ways to do that – that’s where the ideas, creativity and such come in.
Where I see entrepreneurs getting into trouble is that they talk, and plan and think…and never do anything. What do you do?