Brands are dynamic. Customers use our products and services. They like or dislike their experience and they say so, publicly. This type of customer engagement directly impacts your brand. In this way, your brand is being created with or without you. You can’t control it. What you can control is how you deal with it. [...]
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Important elements of personal branding – the results are in
In a recent survey conducted by Impact Marketing Group, we asked entrepreneurs, business owners and independent professionals about their perceptions of personal brands. Here’s what they said: – The most important elements of a brand are Authenticity, Honesty and Expertise. – Visibility online via events, books, blogs and articles is more important than traditional media [...]
Consistency, Consistency, Consistency
In the world of Real Estate it is all about “location, location, location”. In the world of marketing it is all about consistency. In conjunction with a sound brand strategy, you need a clear and concise message that resonates with your customers. These messages need to be integrated across your brand and into every customer [...]
FaceBook, Mashable and a good headline
I just did a quick check on my TweetDeck and what do I see….5 tweets within seconds of each other with links to the same article. It must be good right? So, I click to see what all the fuss it about. The headline: “Facebook Now Consumes 5 Percent of Our Collective Internet Time” “Nice,” [...]
Seth’s at it again (thank goodness)
I admit it. I’m a Seth Godin fan. He’s a really smart guy, who doesn’t take himself too seriously, who is willing to take chances and take credit whether it works or not. He’s the kind of person I’d like to chat with at a cocktail party – although I hate cocktail parties. Seth’s latest [...]
What’s your brand promise?
I did some research earlier this year on the impact of personal brands, and people’s perceptions of what’s important in a brand – personal or otherwise. Respondents clearly indicated that what affected their perception of a brand were visibility, authenticity and honesty of the brand. Ok, great…what does this mean to someone trying to build [...]
What’s the point of a brand?
We’re all bombarded with thousands of messages each day – personally and professionally. Maybe it’s because of new media like Twitter, LinkedIn or FaceBook. Maybe it’s the internet in general. Whatever the cause, the effect is the same. The volume of marketing messages is overwhelming to most Americans. In fact, 60 percent have signed up [...]
Seth Godin has rules too.
I first saw this video of Seth Godin last year at the O’Reilly Tools of Change Conference, and it made its way to me again today. If you’re interested in branding and marketing, it’s worth 30 mins of your time…believe me. Seth Godin has rules too After re-watching it, I realized how right on track [...]
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