Branding – the idea of creating an image, sound, word, that conveys an instantaneous message – is both and art and a science. The art is in the creativity, finding just the right image and word and sound combination to trigger an emotional response in your customers. The science is understanding what triggers certain behaviors, [...]
Tag Archives | customers
Do you know your customers?
Your customers are the ones you want to convince to buy your stuff…whatever your stuff is. So you better know them, understand them and communicate with them or you are not going to be successful. That’s a bold statement, but it is true. I love it when I talk to an entrepreneur and ask them [...]
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