Branding – the idea of creating an image, sound, word, that conveys an instantaneous message – is both and art and a science. The art is in the creativity, finding just the right image and word and sound combination to trigger an emotional response in your customers. The science is understanding what triggers certain behaviors, [...]
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Publicity
PR doesn’t mean press releases. This is actually Rule # 27 in my book “42 Rules of Marketing”. PR usually stands for “public relations” or “press relations.” And it is an unfortunate coincidence that it also stands for one of the more visible elements of many marketing campaigns—a press release. Unfortunately, there are a lot [...]
Create a Video
Video is becoming more and more popular because it is fast, entertaining and engages our eyes and ears. However, a video on it’s own isn’t going to get you the results you want. Your video needs to be an integrated part of your overall marketing strategy. Social media, email marketing, video marketing, articles…all of this [...]
Publish Articles
Publishing articles is very similar to blogging. The advantage to articles for some people is that while the effort required to create the content is very similar, the time requirement is very different. What I mean is that a standard article runs between 400-1000 words, the same for standard blog posts. So, writing a blog [...]
Start a Blog
Blogging, like social media, seems to be the hot topic right now. A blog is a type of a website, with regular entries usually posted in reverse-chronological order – meaning the newest stuff is on top. Blog topics range from commentaries, to descriptions of events, and uses media like graphics or video. Some blogs function [...]
Give Something Away
If you want to attract customers and build quality relationships, a great way to start is by offering something of value for free. The idea is that you can start building a relationship with prospective customers by earning their trust. You earn their trust by providing them quality information and assistance and asking for nothing [...]
Use your signature line
Update your signature line in your business and personal email. This is another one that sounds so simple, but I get hundreds of emails every day and so many of them don’t include helpful information in the signature lines. Think about how many emails you send every day. Your signature line is a valuable piece [...]
Join an Affiliate Program
Affiliate programs are often perceived as complicated, confusing things that reek of pushy sales promotions. Let’s first define what it is. According to Wikipedia Affiliate Marketing is primarily an Internet-based marketing practice where a business rewards one or more affiliates for each visitor or customer brought to them by the affiliate’s marketing efforts. Examples include [...]
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