Branding – the idea of creating an image, sound, word, that conveys an instantaneous message – is both and art and a science. The art is in the creativity, finding just the right image and word and sound combination to trigger an emotional response in your customers. The science is understanding what triggers certain behaviors, [...]
In the world of Real Estate it is all about “location, location, location”. In the world of marketing it is all about consistency. In conjunction with a sound brand strategy, you need a clear and concise message that resonates with your customers. These messages need to be integrated across your brand and into every customer [...]
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- Seth Godin has rules too. October 6, 2009
- What’s the point of a brand? November 1, 2009
- What’s your brand promise? December 1, 2009
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