Tag Archives | linkedin

Is it worth it? The ROI of Social Media

By on January 7, 2011 in Marketing, Social Media

The age old question – Is it worth it?  This question gets asked of all marketing program, each quarter, each year.  All companies do it – an annual budget plan.   Everyone wants to know which activities have earned a positive return on their investment (ROI).  Of course they do – you don’t want to continue [...]

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Use Social Media

By on March 17, 2010 in 10Ways, Marketing

Social Media is a topic I blog about quite frequently. FaceBook, LinkedIn and Twitter are the top 3 social media platforms.  Social media isn’t for everyone.  It can take time to get started, but if your target audience uses social media, then you should too.  The great thing is that with social media you open [...]

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LinkedIn Answers Rock!

By on January 31, 2010 in Entrepreneurs

The feature I find the most beneficial to business people looking to expand their network or build their credibility is the “Answers” feature of LinkedIn. The objective of Answers is to share your expertise and establish yourself as an expert.  Answers is a great way to interact with people…to give and get information.  It’s also [...]

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