One of the things that media considers when they are deciding what to promote or talk about is what effect that subject will have on various social groups. The media does whatever it can to have some kind of impact on whatever market they are chasing after. The smart marketer will use that commotion to [...]
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Important elements of personal branding – the results are in
In a recent survey conducted by Impact Marketing Group, we asked entrepreneurs, business owners and independent professionals about their perceptions of personal brands. Here’s what they said: – The most important elements of a brand are Authenticity, Honesty and Expertise. – Visibility online via events, books, blogs and articles is more important than traditional media [...]
Consistency, Consistency, Consistency
In the world of Real Estate it is all about “location, location, location”. In the world of marketing it is all about consistency. In conjunction with a sound brand strategy, you need a clear and concise message that resonates with your customers. These messages need to be integrated across your brand and into every customer [...]
FaceBook, Mashable and a good headline
I just did a quick check on my TweetDeck and what do I see….5 tweets within seconds of each other with links to the same article. It must be good right? So, I click to see what all the fuss it about. The headline: “Facebook Now Consumes 5 Percent of Our Collective Internet Time” “Nice,” [...]
Seth’s at it again (thank goodness)
I admit it. I’m a Seth Godin fan. He’s a really smart guy, who doesn’t take himself too seriously, who is willing to take chances and take credit whether it works or not. He’s the kind of person I’d like to chat with at a cocktail party – although I hate cocktail parties. Seth’s latest [...]
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