The following is an excerpt from 42 Rules for Driving Success with Books, by Mitchell Levy. As a business person in today’s turbulent times, you must be wondering what you can do to demonstrate your effectiveness. The key question you must be asking yourself when you wake up each morning is, “What am I going [...]
In a recent survey conducted by Impact Marketing Group, we asked entrepreneurs, business owners and independent professionals about their perceptions of personal brands. Here’s what they said: – The most important elements of a brand are Authenticity, Honesty and Expertise. – Visibility online via events, books, blogs and articles is more important than traditional media [...]
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- Seth Godin has rules too. October 6, 2009
- What’s the point of a brand? November 1, 2009
- What’s your brand promise? December 1, 2009
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