You have seen them time and time again. You have probably clicked on a few of them. Maybe downloaded a white paper or two. I’m referring to a “call to action” – what we marketers use to make our audience do something. Any call to action needs to be considered in the context of your [...]
Tag Archives | email marketing
Use your signature line
Update your signature line in your business and personal email. This is another one that sounds so simple, but I get hundreds of emails every day and so many of them don’t include helpful information in the signature lines. Think about how many emails you send every day. Your signature line is a valuable piece [...]
Build the best email campaign
Creating a successful email marketing campaign depends upon a few key things. The first key is to keep it simple. If your email contains a flashy attention-grabbing window of opportunity, but no real content, you’re not going to get the results most businesses desire. People steer clear of the gimmicks, so if your current campaign [...]
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