Social Media is a topic I blog about quite frequently. FaceBook, LinkedIn and Twitter are the top 3 social media platforms. Social media isn’t for everyone. It can take time to get started, but if your target audience uses social media, then you should too. The great thing is that with social media you open yourself and your business up to new opportunities, new people and new possibilities.
Social media marketing covers everything from the top three, to YouTube, blogs, podcasts, webcasts. Basically any online media where viewers can comment or share are really social media. And that’s the whole point – that people can offer ideas, others can comment and a discussion can follow.
And that’s the biggest benefit to social media marketing. It gives you the chance to have a conversation with your customers and prospective customers.
You can ask them questions, test new ideas, get feedback, learn from them and share your expertise with them. Plus, it’s free. How cool is that? To learn more about the specifics of social media – I have created 3 webcasts – LinkedIn, FaceBook and Twitter. I’ve also developed two e-books, one on FaceBook and one on Twitter, which you can get on my website. All the links will be in my follow-up email.