I admit it. I’m a Seth Godin fan. He’s a really smart guy, who doesn’t take himself too seriously, who is willing to take chances and take credit whether it works or not. He’s the kind of person I’d like to chat with at a cocktail party – although I hate cocktail parties.


Seth’s latest endeavor is a creative little e-book called “What Matters Now“. He is giving it away; asking people to email it to friends, post it on their blogs and tweet about it. I’m doing all three.


The idea is to ask yourself what matters to you, and then make plans to think about and do things that matter throughout the year. Seth asked a group of well-known individuals, big thinkers and generally cool people to tell him “what matters now” to them. The e-book is a collection of their thoughts. PLUS, it is a brilliant marketing device, of course. Many of the contributors have books coming out in 2010. This gives them an opportunity to promote their new works in an unassuming way. PLUS, there are well placed statements, I hesitate to call them ads, for a very worthy group called “Room to Read”.


So in a nutshell, Seth has given us a tons of great ideas to think about, allowed people to promote themselves and their works, and given visibility to a worthy cause. We should all aim so high.