Update your signature line in your business and personal email. This is another one that sounds so simple, but I get hundreds of emails every day and so many of them don’t include helpful information in the signature lines.  Think about how many emails you send every day.  Your signature line is a valuable piece of email real estate that most people simply overlook.  Yep, it’s simple.  It takes less than a minute to create, but it can promote new products, highlight new businesses and start conversations.

Your custom email signature should provide information and be interesting.  I steer clear of graphics as they can be a pain in most email programs. In some they come across as attachments and can’t be seen without opening the attachment, which most people never do so the signatures end being rather useless. I recommend that your email signature contain your name (duh), title and/or company name, phone number and 2-3 weblinks.

Include things that make you different.  If you’ve written a book, include that in your title.  If you have won awards, include that too.  Are a featured speaker, contributing writer, blogger, etc…make sure to get it in there.  As a guideline, try to keep your signature under 5 lines.  Make the font the same size as your email text.  Use color and bold to highlight things. And, please make sure that all URLs and active links.  Otherwise, what’s the point, right?