Tag Archives | viral marketing

Ride The Wave – Create A Social Media Marketing Strategy

By on February 11, 2010 in Branding, Marketing

One of the things that media considers when they are deciding what to promote or talk about is what effect that subject will have on various social groups. The media does whatever it can to have some kind of impact on whatever market they are chasing after. The smart marketer will use that commotion to [...]

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Your brand is being created with or without you

By on January 19, 2010 in Branding, Marketing

Brands are dynamic. Customers use our products and services. They like or dislike their experience and they say so, publicly. This type of customer engagement directly impacts your brand. In this way, your brand is being created with or without you. You can’t control it. What you can control is how you deal with it. [...]

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Don’t get caught in the hype

By on January 12, 2010 in Branding, Marketing

So…you have an exciting strategy; your messages are relevant and consistently integrated throughout your brand and all customer touch points. Now you need an actionable marketing plan that delivers your message to your customers in ways that will increase the chance that they will pay attention, and ultimately buy your stuff. There is a lot [...]

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