FaceBook, Mashable and a good headline

I just did a quick check on my TweetDeck and what do I see….5 tweets within seconds of each other with links to the same article. It must be good right? So, I click to see what all the fuss it about. The headline:

“Facebook Now Consumes 5 Percent of Our Collective Internet Time”

“Nice,” I think to myself with my marketing hat on. What have FaceBook and Mashable done in this singular headline? They got our attention. Apparently they got lots of people’s attention. So far this single article has had over 488 Retweets, 32 Shares and 503 reactions. Wow…all in the space of a few seconds.

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What can we learn from this? Here are a few of my take aways.

  • Regardless of the type of media (New or Traditional) headlines still matter. Alot.
  • The length of an article or post doesn’t matter as much as quality.
  • People share things they think are important

In the time it has taken me to write this post (about 10 minutes), the article was retweeted 148 more times.