A well designed brand is like a well designed car – lovely to look at, lots of power, and can really take you places. The power of a brand is based on how well it can convince people to buy your stuff. There are countless definitions of what a brand is, and regardless of your [...]
In the world of Real Estate it is all about “location, location, location”. In the world of marketing it is all about consistency. In conjunction with a sound brand strategy, you need a clear and concise message that resonates with your customers. These messages need to be integrated across your brand and into every customer [...]
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- Seth Godin has rules too. October 6, 2009
- What’s the point of a brand? November 1, 2009
- What’s your brand promise? December 1, 2009
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